It's scattered
TV, radio, streaming, podcasts, social and the website each report in a separate portal and format.
AI analytics firm for broadcasters
Your station's analyst, without the hire.
Infalytics takes your audience data from streaming, social, web and podcasts, and sends back the reports, charts and findings. Nobody on your team builds a dashboard.
Working with Mississippi Public Broadcasting through the Mississippi ITS AI Innovation Hub.
CH 01 · Radio livestream hoursExample
This week
12,480
+13.6% hours vs. prior 4 wks
Sources
- Sprout Social
- Google Analytics
- Radio livestream
- TV streaming 2h
What changed
Livestream hours rose for the third straight week, led by the 6 to 9 a.m. block. Worth pitching to the morning sponsor.
Illustrative data. Every real report names its source and date range.
- Sprout Social
- Google Analytics
- Radio livestream
- TV streaming
- Podcasts
- YouTube
- Meta
- HubSpot
- Google Ads
- Spreadsheets
The problem
More audience data than ever, and nobody with time to read it.
It's manual
Someone exports spreadsheets and rebuilds the same report every month. Leadership sees last quarter, not this week.
There's no analyst
Most stations can't fund a data team, and chatbot tools want your audience data sent to someone else's model.
How it works
You hand us the data. We hand back answers.
- 01
Connect
16 connectors, including Meta, YouTube, Google Analytics and HubSpot, plus file uploads for everything else.
- 02
Clean
Quality checks on every source, with each fix shown to you before it's applied.
- 03
Analyze
63 tested analysis tools. The AI picks which to run; audited code does the math.
- 04
Deliver
Dashboards, charts and a written summary of what changed and what to do about it.
Why stations trust it
The AI decides what to run. Our code runs it.
Same question, same number
Every calculation goes through tested code with limits on rows, output and run time. Ask twice and you get the same answer, which is what you need before it goes in front of a sponsor or a board.
Your data stays put
By default the AI model only sees column names, never your values.
What the model sees. Stations that want more control can run a local model instead.
Tested analysis tools
Each with limits on rows, output and run time.
Connectors
Plus file uploads for anything without one.
Made for broadcast
Built around the numbers stations actually report.
- Listeners
- Streams
- Sessions
- Top programs
- Podcast downloads
- Social reach
Use cases
What stations, groups and podcast teams use it for.
Board and grant reports in minutes
Leadership and development teams rebuild the same quarterly audience report by hand. Infalytics fills a board update or a CPB-style grant report from live data and sends it as a PDF on a schedule.
- Report templates
- Scheduled PDFs
Proving impact to funders
With federal funding gone, foundations and legislatures want evidence. One cross-channel view of reach, with the working behind every number, holds up when a funder asks how it was counted.
- Cross-channel overview
- Show your work
Passport and membership health
See activations, members in their grace period and renewals coming due, in aggregate and next to streaming use, so retention starts before a membership lapses. No member’s personal details are copied.
- PBS Membership Vault*
- Alerts
Programming decisions you can defend
Ask which shows are growing and get a chart. Expected-range bands separate a real change from a normal week, and each show is scored against your own history, not a national average.
- Expected range
- Content score
A statewide network in one place
Run every call sign from one workspace. Station managers see only their own station; network leadership sees all of them, in dashboards, exports and scheduled reports alike.
- Row-level access
- Shared dashboards
Watch every market at once
A group with thirty stations gets one view across them. When a market’s streaming or digital audience drops, an alert opens an incident for someone to own, days after it starts instead of at quarter end.
- Alerts
- Incident inbox
Sales one-sheets with current numbers
Ad sales needs fresh audience proof for every pitch. A monthly PDF per market, with the methods written in, replaces an analyst pulling ratings and streaming exports by hand.
- Triton, Nielsen, Comscore exports
- Scheduled PDFs
On-air and digital, side by side
Compare a morning show’s broadcast audience with its YouTube clips, podcast downloads and social reach. Platform fields map to one shared set of metrics, previewed before anything is applied.
- Broadcast field map
- Cross-channel model
Every podcast platform in one count
Acast, Simplecast, Spotify, Apple, Triton and StreamGuys each report differently and on their own delay. Infalytics puts them on one scale and shows how fresh each source’s numbers are.
- Podcast connectors*
- Data age
What is hot right now
A full-screen board for the newsroom wall ranks top episodes and segments from each connected source as it syncs, and says plainly how old each number is.
- What is hot now
- Wall mode
An analyst you don’t have to hire
A digital manager asks a question in plain English and gets a computed answer instead of learning a BI tool. Questions you rely on are saved as verified, so they return the same number every time.
- Verified questions
- Q&A guardrails
AI analysis your policy allows
If your organisation blocks chatbot tools, this still fits. The AI sees column names, never your rows; you can run a local model; and the whole platform can run inside your own cloud account.
- Column names only
- Your own cloud
Numbers that aren’t quietly inflated
Duplicate rows and three spellings of one show name skew every report. Cleaning finds them, previews each fix before and after, and reapplies your saved fixes to every new upload.
- Cleaning recipes
- Preview before apply
Know when a feed breaks
When a connection stops syncing, a staleness alert fires before anyone presents last week’s numbers as this week’s. Each connection shows its health and run history.
- Staleness alerts
- Connection health
Also a fit for
- College athletics and student radioMany channels, small staff, public-sector buyers.
- Local news sitesNewsletter, web, social and podcast numbers, and a board asking the same questions.
- Museums and orchestrasGrant reporting much like public media’s, served by the same report templates.
* New connectors, built and in testing. Each is checked against a station’s own account before it goes live there.
Your options today
What stations use now, and what it costs them.
| Option | Who does the work | Where the data goes | Same answer twice? |
|---|---|---|---|
| Power BI, Tableau | Your staff | Stays in-house | Yes |
| Agencies, consultants | Them, slowly | Shared with the agency | Yes |
| ChatGPT-style tools | Your staff, prompting | The model provider | Not reliably |
 Infalytics | We do | Stays put by default | Yes |
Working with a statewide broadcaster
Working with Mississippi Public Broadcasting, on their own data.
Since the summer of 2026, Infalytics has been working with MPB staff through the Mississippi ITS AI Innovation Hub. Their audience data sat across five or six systems with nobody holding a single view. Infalytics built that view, including a podcast dashboard nobody on staff had to make, and we're in talks to take it into production.
- Connectors
- 16
- Analysis tools
- 63
- Live since
- Jul 2026
See what your own data says.
A 20-minute walkthrough of a real station report, and what Infalytics would build from your sources.
Book a walkthrough
or write to sabih@infalytics.com